ELNA
A 45-Day Branding Triumph Amid the Pandemic
Project Introduction
At TRC, we thrive on challenges, and the birth of Elna during the height of the COVID-19 pandemic presented us with an extraordinary opportunity. Elna, a brainchild of visionary entrepreneurs, aimed to integrate cutting-edge Korean technology into the Indian sanitization landscape. In a world where sanitisers became indispensable, Elna offered a revolutionary solution – single-use alcohol-based wipes.
Our mission? To transform Elna into a prominent startup in just 45 days.
Our mission? To transform Elna into a prominent startup in just 45 days.
Understanding the
Context
- • Started during the first wave of COVID-19, Elna tapped into a market rife with demand for sanitisation products.
- • Traditional plastic sanitiser bottles were seen as redundant, costly, and environmentally wasteful.
- • Elna’s unique selling proposition: alcohol-based, no sticky residue, and efficient single-use wipes.
The Birth of Elna -
From Idea to Reality
Elna approached TRC with an idea. In a crunched timeframe, TRC executed a comprehensive branding strategy that included:-
- • Brand guides and kits.
- • Logo design.
- • Packaging design.
- • Visiting cards and stationery.
- • Social media content.
- • Creation of ATL and BTL content, like posters, flyers, etc.
Target Markets
1. Hotels:
- • Procurement issues were rampant in hotels.
- • TRC designed Elna’s packaging to seamlessly integrate into hotel amenities
- • Elegant and functional packaging reduced costs and enhanced efficiency.
- • Over 700 hotels across India embraced Elna’s sanitisation wipes within 2.5 months.
- • Elna partnered with major carriers like Vistara and Air India.
- • TRC’s hands-on approach ensured timely delivery and client satisfaction.
Design Process
And Development
Our design process for Elna was characterised by innovation, agility, and unwavering commitment. We employed a 3-colour palette for Elna for a minimal and elegant vibe. Our output, despite the time crunch, was a comprehensive strategy encompassing brand guides, brand kits, logo design, packaging, stationery, visiting cards, and social media content.
For hotels, we addressed procurement issues by designing Elna’s packaging to seamlessly integrate with the hotel’s bath amenities. The minimalist yet highly functional packaging and branding were so elegant that hotels preferred Elna’s branding. This not only reduced costs but also enhanced efficiency. Not only did it save the establishments’ time, but it also helped them to procure goods faster and switch their vendors more efficiently. Hotels under the banners of IHCL, Marriott, and other big names benefitted from this deeply.
Our role in this success story extended beyond design; we went the extra mile by personally visiting manufacturing factories, and hotels, and implementing in-house efforts to ensure timely delivery and client satisfaction. The team at TRC took into consideration the nuances of the Korean tech involved in the project and tried to reduce the printing cost and time as much as possible. We personally visited potential target buyers, such as many 5-star hotels, to come up with the perfect size and functionalities of the product. It was imperative to understand the guidelines of these establishments before we could develop products for their bath amenities kit and their entry/exit interaction points.
What We Achieved
Our dedicated efforts yielded extraordinary results. Elna’s brand story resonated powerfully with the market, garnering significant attention and lucrative partnership opportunities. Our efficient design and branding played a pivotal role in reducing hotel costs while increasing the adoption of Elna’s products.
Our ability to navigate the challenges of a pandemic, adapt swiftly to a rapidly changing market, and deliver a comprehensive branding solution within a 45-day window underscored our exceptional expertise and commitment to our clients. Elna’s transformation from a mere idea to a national-level brand success story stands as a testament to the power of innovation and effective branding, even in the most challenging of times.
Our ability to navigate the challenges of a pandemic, adapt swiftly to a rapidly changing market, and deliver a comprehensive branding solution within a 45-day window underscored our exceptional expertise and commitment to our clients. Elna’s transformation from a mere idea to a national-level brand success story stands as a testament to the power of innovation and effective branding, even in the most challenging of times.
Conclusion
The story of Elna, from a mere concept to a national-level brand success story, reflects the power of innovation and effective branding even in the most challenging of times. At TRC, we are proud to have played a pivotal role in this journey, turning adversity into opportunity and helping Elna redefine sanitization for a safer future.