KAPIVA
Packing 1000+ Deliverables
Project Introduction
We, at TRC, took on a project of paramount importance with Kapiva, an Ayurvedic nutrition brand deeply committed to its mission of promoting wellness in harmony with nature. Kapiva is a frontrunner in the ayurvedic ecosystem, with the largest marketshare in the current climate. It is their product quality and dependability that showed us how well they deal with their business, vendors, and other relations.
The project involved the packaging design of more than 1,000 collaterals. Our task was to adapt Kapiva’s existing designs to a wide range of products, each with different sizes and specifications. It’s essential to note that Kapiva operates internationally, where packaging guidelines vary not only between countries but even within certain states. This presented us with a unique challenge – to create packaging designs that met diverse FSSAI and official guidelines.
The project involved the packaging design of more than 1,000 collaterals. Our task was to adapt Kapiva’s existing designs to a wide range of products, each with different sizes and specifications. It’s essential to note that Kapiva operates internationally, where packaging guidelines vary not only between countries but even within certain states. This presented us with a unique challenge – to create packaging designs that met diverse FSSAI and official guidelines.
Significance
For TRC:
- • Strengthened Client Relationship: We managed to build and maintain collaborative relationships with prominent brands like Kapiva for over a year and running.
- •Market Understanding: Our stint with Kapiva reaffirmed and strengthened our existing expertise in packaging science, paving our capability to navigate more complex market dynamics.
- • Versatility: We were able to prove our adaptability by harmonizing Kapiva’s global branding across varying packaging guidelines, showcasing our flexibility in design execution.
- • Credibility: This helped in bolstering TRC’s reputation as an apex design agency capable of delivering impactful and tailored design solutions for clients on a global scale.
Goals and
Objectives
Our primary goal was clear: to seamlessly integrate Kapiva’s established brand identity into the packaging of their extensive product line. The objectives were twofold – maintain consistency across the product range and adapt to the varying packaging requirements across different regions.
The Science of
Packaging
In our venture with Kapiva, we skillfully blended the artistry of design with the exactness of science, ensuring every packaging detail from dimensions to Key Line Diagrams (KLDs) delivered both visual allure and practical efficiency. The Face of Pack (FOP) and Back of Pack (BOP) were laid out to optimize brand presence and consumer interaction, with carefully calculated text sizes for legibility and regulatory conformity. Colour consistency was achieved through precise Pantone matching, enhancing brand recognition and shelf impact. We aligned with stringent labeling regulations, environmental standards, and safety measures, culminating in packaging that not only represents Kapiva’s values but also exemplifies our dedication to meticulous craftsmanship.
Success Metrics
What We Achieved
Through meticulous adaptation of Kapiva’s branding to diverse packaging requirements, we achieved the following:
• Consistency Across Diversity: Despite the challenges posed by varying official guidelines, we maintained a consistent brand identity for Kapiva across different regions and multiple products, such as boxes, outer boxes, tubes, jars, etc.
•Timely Delivery: We successfully delivered over 1000 packaging designs within a tight timeframe, demonstrating our efficiency and commitment to meeting our client’s needs.
• Long-Term Collaboration: Kapiva’s decision to retain our services for over a year reflects our ability to foster enduring and fruitful client relationships that go beyond just business.
• Packaging Expertise: Our project highlighted the importance of packaging science, showcasing our technical understanding of market dynamics and product positioning.
Conclusion
In conclusion, our journey with Kapiva has been a remarkable one, exemplifying our competence, adaptability, and ability to forge strong partnerships. The successful adaptation of Kapiva’s brand across diverse packaging requirements serves as a testament to our commitment to delivering impactful design solutions.