REBEAUT
Rapid and Innovative Packaging Design
Project Introduction
Rebeaut, a brand dedicated to creating skincare products for sensitive and super-sensitive skin, presented TRC with a crucial challenge. Tasked with redesigning the packaging for their entire product line, we had to navigate a tight deadline. The urgency was high: failure to deliver on time could lead to the expiration of products. TRC rose to the occasion, delivering the project within an astonishing 15 days, covering research, conceptualization, and execution for 12-16 product packages.
Goals And
Objectives
The primary objectives for TRC in this project were:
-
• Quick Turnaround: Deliver the entire packaging design project within 15 days, from research to execution.-
- • Aesthetic Appeal: Create packaging that is chic, visually appealing, and differentiates the product in the market.
- • Market Alignment: Design packaging that appeals to Rebeaut’s target middle market segment, avoiding overly luxurious or expensive looks.
Design Process
and Development
The process to meet these objectives involved:
• Rapid Research and Conceptualization: Conducting swift yet thorough research to understand the brand’s ethos and the needs of its target market.- • Creating Varied Designs for Different Variants: Developing distinct packaging designs for four different variants of products, each with subcategories, ensuring each stood out while maintaining brand cohesion.
- • Innovative Use of Gradients and Negative Space: Implementing classic gradients and clever use of negative space in the designs to highlight the products uniquely.
- • Revising Original Packaging: Transforming the original generic and floral packaging to make the brand logo more prominent and the overall design more aligned with the brand’s identity.
What we achieved
- • Timely Delivery: Successfully meeting the ambitious 15-day deadline for the entire range of 12-16 product packaging designs.
- • Enhanced Brand Visibility: The new packaging significantly improved brand visibility and product differentiation in the market.
- • Positive Market Reception: The redesigned packaging received favorable responses from both the client and customers, aligning well with the target market’s preferences.
- • Increased Brand Value: The chic and unique packaging design enhanced Rebeaut’s brand perception, especially in its target middle market segment.
Conclusion
This project with Rebeaut was a testament to TRC’s capability to deliver high-quality, innovative design solutions under tight deadlines. The successful redesign of Rebeaut’s product packaging not only met the immediate needs of the client but also contributed significantly to the brand’s market presence and appeal.
TRC’scommitment to understanding client needs and responding with agility and creativity was crucial in making this project a resounding success.
TRC’scommitment to understanding client needs and responding with agility and creativity was crucial in making this project a resounding success.