Doodle Doo
Doodle Doo's Playful Brand Identity
Project Introduction
At TRC, we revel in the opportunity to blend creativity with strategy, a philosophy that came to life in our project with Doodle Doo. This innovative children’s apparel brand has taken a unique approach by creating garments that double as canvases for young imaginations. Our task was to encapsulate this blend of fun, creativity, and practicality in their branding, logo, and packaging.
Goals and
Objectives for TRC
Our collaboration with Doodle Doo was driven by several key objectives:
- • Innovative Logo Design: Crafting a logo that’s not just a symbol, but a call to adventure for the young artists.
- • Brand Identity Integration: Seamlessly incorporating existing brand elements, such as dinosaurs and paintbrushes, into the logo.
- • Engaging Packaging Design: Creating packaging that resonates with the playful and imaginative essence of the brand.
- • Storytelling through Branding: Ensuring that every aspect of the branding tells a story that appeals to both children and their parents.
Design Process
and Development
The journey with Doodle Doo was as imaginative as the brand itself:
• Brainstorming and Conceptualization: Understanding Doodle Doo’s vision and brainstorming ideas that could translate their unique selling proposition into a visual language.
• Logo Design Iterations: Experimenting with various designs, integrating fun elements like dinosaurs and paintbrushes, and ensuring the logo speaks to a child’s imagination.
• Colour and Typography Selection: Choosing vibrant Colours and playful typography that appeals to children and stands out in the marketplace.
• Packaging Design: Developing packaging that not only protects the product but also serves as an extension of the brand’s story.
What We Achieved
Conclusion
In summary, the TRC team not only embraced Doodle Doo’s unique concept but brought it to life in a vibrant and engaging way, creating a brand identity that speaks directly to the hearts and imaginations of children and their parents alike.