IISF
TRC's Digital
Reimagining for IISF
TRC's Digital
Reimagining for IISF
At TRC, we embraced the challenge of rejuvenating the India International Science Festival’s (IISF) online presence. Our vision was to craft a digital space that mirrors the festival’s legacy, making the joys of science accessible to everyone from anywhere.
Goals and
Objectives
We set out to achieve a delicate balance: to introduce the IISF to a new generation without losing the connection to its half-century of history. Our key goals were
- • To inject new energy into the IISF brand for the digital-savvy audience.
- • To keep the festival’s story and spirit alive in every pixel and post.
- • To innovate with an Augmented Reality feature that puts a virtual lab coat and safety glasses on anyone, promoting the fun side of science.
Design Process
and Development
Our approach was both thoughtful and strategic
• Honouring Traditions: We efficiently reviewed the festival’s past to ensure that the essence of IISF would remain intact in its new avatar.
• Modern Touch: We refreshed the colour schemes, typography, and visuals to resonate with today’s online aesthetics while maintaining a familiar feel.
• Interactive Leap: The AR filter was developed not just as a gimmick but as an educational tool, making science engaging and personal.
• Honouring Traditions: We efficiently reviewed the festival’s past to ensure that the essence of IISF would remain intact in its new avatar.
• Modern Touch: We refreshed the colour schemes, typography, and visuals to resonate with today’s online aesthetics while maintaining a familiar feel.
• Interactive Leap: The AR filter was developed not just as a gimmick but as an educational tool, making science engaging and personal.
Success Metrics
Our campaign initiative led to tangible outcomes
- • The AR filter created buzz and became a symbol of the festival’s new phase, widely used and appreciated from classrooms to government corridors.
- • Social media campaigns achieved higher engagement, reflecting a renewed interest in the festival’s activities and purpose.
- • The seamless integration of the old and the new in our designs helped IISF maintain its esteemed place in the hearts of the community while reaching out to new audiences.
Conclusion
In closing, TRC’s journey with IISF has been about storytelling through design, where every element is a thread in the larger tapestry of the festival’s evolution. We’ve woven together respect for legacy with cutting-edge technology to keep the flame of curiosity burning brighter in the digital era.