GUPSHUP
A Journey with a
Tech Giant
Project Introduction
When Gupshup, a giant in the tech world renowned for spearheading the chatbot revolution, decided to rejuvenate its brand, TRC was selected for a crucial role. Our task wasn’t small; we needed to ensure Gupshup’s vast array of design collaterals transitioned smoothly into the new branding that they had gone through before coming to us. Furthermore, we were entrusted with the creation of new design pieces that would carry the essence of Gupshup’s innovative spirit. For TRC, being chosen by such a significant industry player was not only an honour but also a testament to our design expertise.
Goals And
Objectives
Our partnership with Gupshup was driven by specific goals. The primary aim was to retrofit their existing designs with the new branding, a task that involved a keen understanding of their brand evolution. Our secondary goal was to develop new collateral—each piece had to be a reflection of the new branding while maintaining the familiarity that Gupshup’s customers had come to trust.
Design Process
And Development
The design process at TRC is always meticulous, but working with a brand of Gupshup’s calibre meant we had to up our game. We dove into their assets, revamping blog templates, Instagram posts, customer stories, and email layouts. Our creative team crafted banners, insightful articles, informative e-guides, and engaging social media content that not only looked good but also conveyed the brand’s message effectively.
Gupshup’s commitment to supporting B2B customers is well-known, and its informative blogs have been pivotal in explaining the intricacies of chatbots. In reimagining these resources, we focused on clarity and user-friendliness, ensuring the new designs made learning about chatbots straightforward and enjoyable.
Gupshup’s commitment to supporting B2B customers is well-known, and its informative blogs have been pivotal in explaining the intricacies of chatbots. In reimagining these resources, we focused on clarity and user-friendliness, ensuring the new designs made learning about chatbots straightforward and enjoyable.
Understanding TRC’s
Design Dynamics
Our designs for Gupshup brought a fresh, clean look to a tech leader’s brand. TRC focused on simple, bold graphics that made an impact. We used colours and shapes that stood out and stayed true to Gupshup’s innovative roots. Our goal was to make designs that were easy to remember and stood out in people’s minds, helping Gupshup’s message come through clearly.
Success Metrics -
What We Achieved
Our eight-month collaboration with Gupshup was marked by significant achievements. The refreshed designs and new materials have been well-received, helping to simplify and beautify the way Gupshup communicates with its audience. TRC has helped to put a new face on the brand that so many businesses rely on, ensuring that Gupshup remains at the forefront of the tech conversation.
Conclusion
For TRC, the success of this project is twofold: not only did we deliver on our promise of seamless and engaging new designs, but the fact that Gupshup—such a major name in the industry—entrusted us with their image speaks volumes about our agency’s reputation and capabilities. The collaboration with Gupshup has been a significant milestone for TRC, showcasing our ability to work alongside big brands and contribute to their story.